Overview
Until now, motion capture has remained in the realm of commercial industry. An internal production tool in the back room. With the shedding of the body suit and tedious calibration, and the introduction of real-time tracking and data processing – Organic Motion is enabling a new type of motion capture that can directly benefit the general public.
Medical
The ability to track patients who cannot wear a body suit could provide a significant medical benefit to some of society's most physically challenged individuals. The ability to track any patient in five minutes instead of several hours could take motion capture out of the research lab and into the doctor's office. Physical therapy, chiropractic, podiatry – everyday patients benefiting from the instant, accurate, and convenient analysis of their own motion.
Entertainment
The ability to seamlessly involve the general public in an interactive 3D environment could have a profound impact on public entertainment. At an amusement park, a karaoke bar, a bowling alley – to turn participants into any character, to track people in seconds and manipulate or animate their motion, has nearly endless possibilities.
Education
The ability to effortlessly capture and record the motion of students of all ages. This capability could impact how children are taught in gym classes, how they improve their balance and skills over time. Certainly the performance enhancement for members of each athletic team will be highly desired.
Retailing
There are numerous opportunities to measure potential customers to help make a better sale, select the right product, create a personal impact. Clothing, sporting goods, equipment, furniture, tools.
Event Marketing
What could be more ideal from a marketing perspective than getting people physically immersed directly in your concept – at a trade show, mall, or other public space. Can you think of a more powerful interactive marketing experience?